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Even though a clear cut picture is not emerging regarding the state of VoIP in India, online giant Google has launched its much talked Adwards Click-to-Call service in India.

The new service is for the online advertisers who can now directly contact to the users. The users just need to click the ad displayed at website. Then the ad enlarges and shows an option for the users to enter their phone number. By typing the phone number and clicking ‘Connect For Free‘ option, they can directly talk to the advertiser.

Google says the new service is a new way to serve the advertisers to reach their customers and boost the online shopping in India.

Sundararaman K, Head of Sales of Google India commented,

It will be particular valuable for merchants or advertisers who may not have a web site, or as a supplementary channel for those who currently use local directories to reach potential customers.