Zeus Kerravala, an analyst at Yankee Group has rightly pointed that voice for the sake of voice is becoming a commodity. But voice as an embedded part of the business process, like Skype does for eBay, is much more attractive.
The recent market trend shows that a company will struggle for survival, if it solely depends upon pure VoIP (Read SunRocket). They must provide bundled VoIP in order to remain in the business.
Jajah understands it very well and therefore covering new areas beyond phone calls. One such major area is click-to-call VoIP service, which the internet dating giant eHarmony has adopted from Jajah. Isn’t it a better deal for Jajah?
Using Jajah’s click-to-call service, the eHarmony members can talk to each other over phone without revealing their identity. It’s Secure Call. The customers do not need to give their personal phone number. They just need to pay near about $6 per month for the service.
