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Explaining VoIP as the prospect of business communications in the Arab world, Efonica asserted that the countries of Middle East are still lagging behind the rest of the world when it comes to implementation of VoIP. The main reason is lack of awareness among the people and business enterprises of these countries. This in turn, slows down the growth VoIP market.

Fusion Telecommunications-owned Dubai-based firm Efonica that has more than one million VoIP subscribers elaborated small and medium business will benefit the most if VoIP-based communications take off in the Middle East. Consumers will also gain a lot with free and economical calling worldwide.

Roger Karam, CEO of Efonica described,

Once companies understand how this channel can be an important communications tool, they can boost their operational performance significantly.

Via[Ameinfo]