If Smith is to be believed, Skype might have lost a large volume of sales due to poor SEO (Search Engine Optimization) strategy. If someone searches Skype-related products, they are rarely displayed in the first page of search result pages, he adds. The small companies have an edge over Skype in the areas of SEO.
Skype has finally realized the importance of SEO for online business. Therefore, it has joined hands with Bigmouthmedia, the leading full search marketing company to manage its comprehensive organic search offering across the major search engines.
Initially, they will target on search engines in eight geographic locations. They are UK, France, German, Brazil, Italy, the Netherlands, Spain and Japan.
Co-founded by Niklas Zennstrom and Janus Friis in 2003, Skype has emerged one of the most influential VoIP start ups in the world over the past four years. It has registered some 196 million customers worldwide.
