In contrast to the ABI Research report, which indicated that cable operators would make huge revenue (more than $1billion) from leasing out their networks for mobile traffic by 2011, SunRocket is taking a different step for its Voice networking.
The US-based VoIP service provider has opted not to lean on Public Switched Telephone Network (PSTN) for routing customers call, rather exchange voice traffic directly with other VoIP providers by using Layer 2 interconnection fabric of Stealth Communication Inc.’s Voice Peering Fabric (VPF).
It has signed an agreement with the VPF, a distributor of Ethernet network, which is separate of the public network operated by Stealth Communications.
Mark Fedor, Chief Technology officer at SunRocket comments on the new approach,
Increased participation in VoIP peering by Internet phone service providers will facilitate tremendous efficiency gains and enhance quality of service for customers communicating via internet telephony.
With the new deal in force, the SunRocket customers will be ensured the enhanced reliability and quality associated direct peer-to-peer connections.
Moreover, SunRocket will be empowered to access the expanding telephone number-mapping registry to decide calls fit for direct routing other members.
Comments
I have been following SunRocket for about six months.
I have been impressed with their aggressive nature by bringing customer service to Springfield, MO, securing $30 million in financing, and now bypassing PSTN. This is just another step in lowering operating cost yet still giving customers enhanced reliability and quality.
Looks like SunRocket has their act together.