ORANGE! It is the color. And color plays a great role in creating brand image of an organization. I don’t need to explain elaborately. Again, Orange is the mobile operator. I talked about this mobile operator a number of times. AT&T is rebranding their company’s primary corporate profile with color effect. They are dumping blue to orange. What does it mean?
AT&T is now preparing orange as company’s primary corporate color. The logo color will remain as it is.
Andy is curious to know the reasons the behind the change in color. He speculates AT&T may be merging with Orange.
He says,
Does that mean a merger with Orange is coming? AT&T spent a lot of money rebranding Cingular to AT&T, and yet back then before the change Cingular was orange colored too. Does any of this spending and branding changes make sense? Maybe if you’re planning a merger it does!
It may be new PR campaign.
